The Beauty Skin Lounge

The Beauty Skin Lounge

Freelance, Graphic Design

2022

These are the three designs I showed to a client that was my first small business client. She wasn't pleased with the prints she received from Office Depot and asked if I would be willing to create a price list and business card for her. I of course said yes and got to work on giving the client options that we could later add any element or tweak a color choice. 

My process for each package was to start by designing three or more logos. The next step was to then create the price lists, add the logo and design aspect to them, and then add the listing information. Lastly, I did the business cards. Some designs would be front and back and others would-be one-sided. Some could even be brought together if the client wanted to do so. 

I wanted to create different aesthetics in each design because I wasn't sure what exactly was her specific aesthetic. In the first package of products, I went with a brighter color scheme and a smooth and round design, adding circles and other shapes to the business name. In the second package, I wanted to create a bolder design by putting two different but complementary typefaces together. In the third package, I wanted to achieve the modern aesthetic that I have been seeing around. Adding one of my favorite elements of a gradient and a big showcase of the typography. 

Overall, the client was pleased with all the designs, she had her favorite, and I, of course, had mine.